Adrian Lyles “Concrete Boy” Campaign

I wanted to share an update on the marketing campaign for Adrian Lyles’ latest releases, including our “Concrete Boy” street initiative and the Moxie high school engagement campaign.

Concrete Boy Campaign – Chalk Stencil Activation

To support “Concrete Boy,” we executed a chalk stencil campaign across high-traffic skateparks, street skating spots, and select skateboard shops throughout Los Angeles and surrounding areas. This grassroots approach helped us embed the release directly into skate and youth culture across SoCal.

Stencil locations included:

Belvedere, Lincoln Heights, Hazard Diamond, Hollenbeck, E Street, Speicher, Blair Street, South East Valley, El Sereno, Lafayette, Garvanza, and Redlands

Home Depot Curbs, Eagle Rock Ledges, Brooklyn Projects, Complex, Pharmacy Skate, Golf, Maintain Skate

High School Moxie Campaign – Student Press Interviews (5/1)

Building off the release of “King of Everything” and leading into the drop of “Concrete Boy” (4/18), we partnered with Moxie to reach 826 schools across the country.

Yesterday, student journalists from Moxie’s network interviewed Adrian, gaining early access to an emerging artist while developing real-world reporting experience.

They will be using all these interview pieces across their journalism platforms.

Highlights included interviews with:

Passaic County Tech – NJ

Lakota West HS – OH

North Cobb HS – GA

Alisal High – CA

Amityville Memorial – NY

Middletown North – NJ

C. Mepham HS – NY

Garnet Valley – PA

Bethesda-Chevy Chase – MD

Adrian shared insights into his career balancing acting and music, discussing his approach to songwriting, plans for future projects, and experiences in the entertainment industry.

He offered advice to aspiring artists on transitioning into the music industry, emphasizing the importance of authenticity, passion, and perseverance.

The discussion also covered topics such as handling pressure, personal growth, and the challenges of pursuing a career in the arts while maintaining a sense of self.

We launched this campaign by sending out a press kit with 15 posters to each of the 826 schools nationwide.

We’re currently collecting feedback on both “King of Everything” and “Concrete Boy” from students and advisors.