Summer Vibes & Strategy: almost monday’s Dive Playlist Campaign

This summer, we’re making waves with an exciting campaign for almost monday’s Dive—a perfectly curated playlist that captures the carefree, sun-soaked energy of the season.

To bring the music to life beyond digital platforms, we’ve launched a creative experiential campaign featuring:

• Custom-Designed Artwork placed in high-traffic areas, including beaches, local hot spots, and festivals, to catch attention and spark organic sharing.

• Branded beach cruiser bikes equipped with baskets featuring Dive artwork, offering fans a chance to literally ride the wave down the beach—blending lifestyle with music discovery.

• Strategic placements at key summer festivals, aligning the playlist with moments where fans are already soaking up great music and good vibes.

This campaign is all about bringing the world of Dive off-screen and into the real world—creating memorable, feel-good experiences that connect almost monday’s sound with the spirit of summer.